Instagram hashtags are influential in getting more engagements on your instagram posts. But the critical question is how to use hashtags. How can you find the best hashtags for your instagram account? And find out which hashtags are trending now. In this article, you will get the answer to these questions. Brands are still figuring out to enhance their reach on social media. There are different strategies to use hashtags on instagram. You follow the strategies to enhance your audience.
There is no shortcut to increasing your account’s engagements, and you must do hard work. You will need to be more deliberate.
What are hashtags?
The hashtag is a label used on social media to find certain information or posts containing a theme or specific content. Hashtags are created using the symbol (#) and words without space, for example, #picoftheday or #sweepsakes.
The hashtag’s purpose is to allow people to find out the topic or content they are interested in. This is an easy way to find out particular topics and posts. Hashtags were mainly used on Twitter. After that, it comes to another social platform.
History of hashtag
In the early days, Twitter users complained that they saw irrelevant content. This was the problem for the users, so Chris Messina took inspiration from IRC and released the first Twitter hashtag on august 24, 2007. After that, Twitter users started using hashtags for relevant content. Finally, Twitter embraced them and introduced a search tool in 2009 so that users know who else is using the same hashtags.
Basics of the hashtags
- There is a particular symbol for hashtag #, but if you use spaces or punctuation, they won’t work.
- If you are running a private account, you can’t get more benefits from hashtags, so make sure.
- Your account is public, so more people will see the content you share.
- Always use the hashtag that is relevant to your content.
- Use short-word hashtags that are easy to remember.
- The number of hashtags should be limited
Why use hashtags
Hashtags play an essential way in increasing the audience and getting more reach. If you use hashtags, the post will appear to all users. When you tap on a hashtagged word, it shows you the other tweets that include that hashtag. You can add a hashtag anywhere in a tweet.
If you are using a hashtag in your story, it will be involved in the relevant hashtag story, which will appear on the hashtag page.
- Increase exposure using Hashtags
Hashtags act like a keyword on Google because it has several purposes. Hashtags make available the most relevant information and lead the user anywhere, there are different types of hashtags like location-based, high and low volume, or they will be a long tail or broad.
A hashtag is mainly used on social media. It makes it possible to catch all the posts with the same and specific content and makes it easy for the users to find the concerned topic or anything related. A hashtag is more critical so that you can find all the data over the world for relevant products or posts.
Many social media experts advise using specific hashtags, but when you want to build your Instagram account and run wild with it, you will find more here than those pieces of advice.
Copy a list of hashtags and paste it onto your app, then find out which are helpful for your brand or business and filter them. Avoid generic hashtags like #love or #friendship if you have a fashion brand.
- Encourage audience interactions
The primary purpose of this step is to find engagement groups that are working in actuality, so here is the time to find out whether this is something you want or not. There are different kinds of people in the Instagram engagement group to promote each other accounts. The purpose of joining this group is to make your post into the top posts so that your post can get lots of followers.
Follow the accounts that are relevant to your content and tag them when you are posting something suitable. You can follow anyone on social media, but you have a chance of following back from them when you type them. Maybe they will visit your profile and find it exciting and relevant to their content so that they will follow you back.
Engagement is essential to raise and viral your account. When there are more people you engage with them, the more traffic you will get for your account
When you use branded hashtags and inspire your followers, it will be another form of engagement.
- Content research
By using particular hashtags, you can find different content ideas. For example, if you want to enhance the engagement about the #naturakskincare hashtag.
You can use the search result page’s top tab to see where the posts have been. You can use this area as an inspiration. Click on the top post for details. Is there any particular style trending now? Please find out the trending hashtags that will help you find the content that will be more interesting for your followers.
- Help your target audience find you
You can make yourself reachable while using instagram. You have to identify an ideal time to post when many people are active, and using Instagram is an essential factor in getting more followers. Once you have identified a perfect tie, you can schedule Instagram posts according to the time; after this, there will be consistency in your content, but the important thing is to find out when most users are active.
You can check your Instagram insight to find out when users and followers are more active, at
For example, if you use #puppygoals in your post, maybe many people following that hashtag will be able to see your post in their feed, and you will gain many new followers.
- Competitor analysis
This is an important point. You have to find how much space your competitor is taking up in the market. You should use hashtags that will help to analyze which time of the day and what day of the week—content on social media. There are chances that you and your competitor will overlapping hashtags if there are local ones.
You can check out posts with relevant hashtags for content inspiration, and you will know where your brand might fall short compared to competitor content.
The Top 50 most popular instagram hashtags in 2022
There are some popular hashtags that you must know to get more followers. Please don’t ignore the trending hashtags. It will help you more to enhance the engagements.
- #love
- #interiordesign
- #design
- #fashion
- #instagood
- #style
- #inspiration
- #art
- #travel
- #summer
- #realestate
- #foodie
- #homedecor
- #smallbusiness
- #shoplocal
- #motivation
- #wellness
- #health
- #lifestyle
- #beauty
- #food
- #home
- #selfcare
- #photography
- #fitness
- #nature
- #handmade
- #ootd
- #photooftheday
- #skincare
- #architecture
- #selflove
- #shopsmall
- #luxury
- #supportlocal
- #instafood
- #beautiful
- #mentalhealth
- #mindset
- #business
- #vegan
- #linkinbio
- #healthy
- #family
- #interior
- #entrepreneur
- #interiors
- #delicious
- #explore
- #realtor
How to find the best hashtags for instagram
The important thing is finding the best instagram hashtags to grab traffic to your account and get more followers. Some tools and tactics will tell you how to find the hashtags for your posts and content.
You can use different types of instagram hashtags in your content, but the important thing is you have to use the relevant hashtags that will be helpful for your content ad for your followers.
There are five main types of instagram hashtags that are followed:
To find the best hashtags on instagram, you have to follow some steps that will be helpful for you to run an instagram account successfully.
- Observe the competitor and influencer
- Find out the trending hashtags
- Hashtags research tool
- Find the relative hashtag
- Evaluate the successful hashtags
- Observe the competitor and influencer
To find out the best instagram hashtag, you must know what the media influencer and your competitor are doing for their brand or business and which type of hashtags they use for the engagements. Do a short analysis on it, and then it will be helpful for you what to do.
Thorough observations are needed here; note the hashtags they are using and look into their post for how many hashtags they use in a single post. Then you will be able to learn how
Social media influencers or competitors engage people and get the target audience.
- Find out the trending hashtags.
Using the top hashtags is not always helpful for you. You have to know which hashtag is trending; use those hangtags to get more engagement after that because it will show your content or post to all users.
The primary purpose of hashtags is to show your content to other users but ensure your account is public and reachable. Using trending hashtags will make your post appear in other feeds using the same hashtags.
- Hashtags research tool
Many social media listing tools will tell you about instagram hashtags and also make you clear which hashtags are best for each social media. But the main work of these tools is to tell you which hashtag is more popular and effective.
- Find the relative hashtag.
There should be consistent and relatively content, and use relatable hashtags in your content and post. This will make your post to appear in all the feeds that are using the same hashtags. If you already know what hashtag suits your content best, then you are a genius.
Some more specific hashtags than the popular ones will help you connect with more target audiences.
- Evaluate the successful hashtags
Remember which hashtag you used on your post and, which has reached a large audience, which of your posts became more popular after using a particular or any other hashtags. Use that hashtags again to enhance the followers.
Fix some hashtags on your post and use them in each post while sharing the content.
How to make yourself reachable while using hashtags
If you want more followers, your first impression must be strong; if you want to do business, then make sure it’s a business account and give a reason to the people on Instagram to follow you.
For a successful account, you must pay full attention to the quality of the content you post daily. Share or repost others’ content but with the permission of the creator. You have to be active all the time to grow your Instagram followers.
Use appropriate hashtags so to make yourself reachable. For example, if you are a wedding planner, you should have a hashtag that will be #weddingplanner. The advantage of this hashtag, the person who is looking for a wedding planner, will get your post, and maybe he will contact and follow you.
How to use the hashtag on another social platform?
- Hashtag on instagram
You can add up to 30 hashtags on a stander feed post, IGTV video, or reel. It’s up to you whether you want to use all the hashtags in one post or only one. Some people use 2 or 3 hashtags. It will help if you experiment with more hashtags to know which is the best for your post.
The critical point is always to use relatable hashtags in your content and post. This will make your post to appear in all the feeds that are using the same hashtags. You are a genius if you already know what hashtag suits your content best.
If you use the same hashtag repeatedly, the instagram algorithm will penalize you. Instagram insights are there. You have to pay attention to these insights to find the best-performing hashtag. Give your hashtag a personal touch. It will make your brand stand out.
- Hashtags on LinkedIn
Using a hashtag on LinkedIn is not that easy in different ways. If you want to connect the people out of LinkedIn media, add them to your business page. The easy way to use them is you have to update the status. An advantage of using hashtags on LinkedIn is generating a suggestion for hashtags based on the trending topics.
LinkedIn hashtags will make your content more visible. If you are using hashtags in the body of the content, it will not work and not be worth it. If you want to take advantage of these hashtags, put them in the description of the articles. There is no limitation to using hashtags like instagram.
Avoid the symbols and spaces while using hashtags. Use the analytical tool to identify the hashtag frequency if you are strolling with ideas. Maintain the brand’s identity when using hashtags on LinkedIn. Always be authentic on the platform.
- Hashtags on Facebook
Quality matters over quantity. You have to set out your credibility, gain followers’ trust, and build up your status so that they know that the content you are creating is trustworthy.
Consistency means it should be qualitative work that you are frequently posting. Outline your work and give new ideas to the follower. You have to act like an influencer for your followers.
Using hashtags generates maximum engagement. It would help if you found out the trending topics on Facebook. Use hashtags with this content to make it effective and eye-catching. I advise you to use single hashtags on Facebook. It is more effective.
When using hashtags, your followers can easily focus on your message. You have to be consistent in your content if you want to connect with your followers. Always use popular and branded hashtags that will increase engagement.
Are You Ready to take on the new Instagram Algorithm?
There are still numerous ways for brands to engage customers in the face of the shifting Instagram algorithm without relying just on advertisements.
This entails utilizing the platform’s most recent features and scheduling tools such as GramyFied to guarantee you’re always putting out fresh, timely material that boosts engagement. Instead of avoiding the Algorithm’s new rules, confront them front-on.
If you want to boost your Instagram presence and effectiveness but don’t know where to start? Our skilled staff specializes in successful digital solutions for businesses, allowing you to achieve the visibility and interaction you require on social media platforms. Contact us now!
FAQs
What is an example of a hashtag?
There is some example of the hashtags:
- #love
- #interiordesign
- #design
- #fashion
- #instagood
Summary
Brands are still figuring out to enhance their reach on social media. There are different strategies to use hashtags on instagram. You just follow the strategies to enhance your audience. A hashtag is a label used on social media to find certain information or post that contains a theme or specific content. Hashtags are created using the symbol (#) and words without space, for example, #picoftheday or #sweepsakes. By using particular hashtags, you can find different content ideas. For example, if you want to enhance the engagement about the #naturakskincare hashtag.