How to Advertise on Facebook? Facebook is now a source of high-quality customers; there are more than 35 million active users on Facebook. Many businesses and brands have seen positive results by joining this tool for daily operations. Facebook is a leading generation machine used to produce leads by over 7 million advertisers. Facebook is a platform where you can engage more and more people, which will be helpful for your business advertisement.
You can use your Facebook account as an advertisement tool. You can reach your ideal customers and will know what their interests are and what type of content they want to see. It will help you to create content that is helpful for your customer’s interest. Facebook is an advertising tool that will save you time and money by improving your ad delivery in front of the audience most likely to convert.
Many marketers and eCommerce entrepreneurs mainly use Facebook advertising; anyone can fuel their short business on Facebook with relevant ads. Here I will tell how to use Facebook as an advertising tool step by step and what makes Facebook such a popular advertising platform with many brands.
Types of Facebook ads
Facebook provides different ads, and you can use them for your brand and business advertisements. When someone clicks an ad, it means they want to make a purchase. Make your ads that will convert your leads into sales. Different types of Facebook ads are as follow:
- Photo Ads
- Video Ads
- Stories Ads
- Slideshow Ads
- Messengers Ads
- Carousel Ads
- Poll Ads
- Instant experience Ads
- Collection Ads
- Lead form Ads
- Photo Ads
The most beautiful type of ad is a photo ad because Facebook allows you to put the text on the images, but some limitations keep your words less than 20% of the image. It should not be too wordy; otherwise, it will bore your user, and they will not be interested in it anymore.
Create a dedicated and beautiful ad that will grab more traffic. Many marketers use image ads to promote their business because this is best for the call to action (CTA). A variety of beauty brands are using images ad for promotion. Like Common, heir use image ads to promote their new product, a retinol serum.
Keep your image add as much as simple and eye-catching. So that it will inspire other people, and they will visit your Facebook page, increasing your social engagements and sales.
The purpose of the photo ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Video Ads
Facebook video ads are almost the same as photo ads; the difference is the content format only. There are motion graphics in the video ad, but the photo ads contain only graphics. Create a video ad that is attractive and can boost your reach.
Video ads can get more traffic than image ads; Facebook is a platform where more than 1.25 billion people consume videos each month and spend half of their time watching this app. Photo ads are simple to create than video ads. They are complex and expensive to create.
You can use GIFs and animations for the video ads to explain the offer. Video ads can make people more understand the brand or product than photo ads.
The purpose of the video ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Stories Ads
According to the Facebook study, people love stories. You can see Facebook story ads while consuming stories rather than scrolling on Facebook. There is seventy-three percent of US users experiencing new things from stories, and about sixty-two percent are planning to use the stories in the future.
It is noticed that about 4 million advertisers are using this platform to advertise their brand and business. Your story ads will show in a vertical form, so always arrange your content to be visible to others in this format. You can push your Facebook story ads to your Instagram and messenger.
A story ad is an exciting type of Facebook ad, just like a video ad, but it will show on the top of the account, and you can see it without scrolling down.
The purpose of the story ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Slideshow Ads
Facebook takes your image ads and puts the files together in a slide show video format. If you want to repurpose ad assets, you already have the Facebook slideshow ads. This will work for you and help you leverage the power of video without needing an extra budget.
Create your slideshow ads using up to 10 images or videos, simplifying a complex sequence. The critical point of the slideshow ads is that they can use them with a slow connection and old devices for the target audience. You can use a slideshow creation tool in the Facebook ads manager.
The purpose of the slideshow ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Messengers Ads
You can also create messenger ads. There are two options you can create to advertise on Facebook messenger. The 1st way is the messenger add in your inbox can appear during the conversation, and the 2nd one is ads in stories can appear in your inbox between stories.
When someone clicks on add, they will find your destination of choice, which may be your website, app, or a direct message with your Facebook page.
The purpose of the messenger ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Carousel Ads
Each video or image in the carousel ads has a unique link, and the user can add up to 10 images and videos in a format. This is an excellent type of ad if you want to promote a product. You can link the images and videos with a single link that will work effectively if you promote a single product.
Please don’t confuse it with the Slideshare ad because carousel ads provide you with more versatility than slideshow ads by allowing you to show two or more videos with diverse headlines. The other difference is in appearance. You can get it by comparing the appearance.
You can make the order of your videos and images if you don’t want to let the Facebook algorithm do it for you.
The purpose of the carousel ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Poll Ads
Poll ads on Facebook allow you to survey your target audience, ask them questions and let them answer, then ask them to select two answers. This ad is a booster. You will get a lot of engagements with your existing and new audiences. You can create the ad with Facebook images and videos.
There is some crucial point on how you can use poll ads:
- Survey customers
- Get input
- Boost engagements
- Conduct market research
The purpose of the poll ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Conversation
- Enhance view
- Instant experience Ads
Instant experience ad is interactive because of full screen and delivers rich content to the audiences. They contain many features and have the capabilities of the other Facebook ad types. The audience can view images, and videos swipe through the carousels.
An instant experience ad is a highly active type of Facebook ad that creates an immersive user interest. You can use the images and videos you created for the other Facebook ad, then repurpose them in an Instant experience package.
The purpose of the instant experience ads:
- Brand awareness
- Reach
- Traffic
- Engagements
- Lead generation
- Enhance view
- Collection Ads
The main goal of the collection ad is to make it easier for the user to find out the collection, and they can quickly get the services for purchasing. When someone clicks on your Facebook collection ad, they will get your instance experience ad. Collection ads are the perfect way to show your products.
You will need the variety of the videos and the mages on the collection ads that will pop up whenever a user clicks on your collection ad. The collection acts like a cover image with many images and videos that will tell users about the product and your offers.
The purpose of collection ads:
- Brand awareness
- Local awareness
- Reach
- Traffic
- App install
- Engagements
- Lead generation
- Product catalog sales
- Enhance view
- Lead form Ads
Lead form ad, as the name shows, there will be a form, and people will fill it. Lead form ad only available for mobile. They are precisely planned for the people so that they can easily share their information with you instead of a lot of typing.
Lead form ads are very effective for engagements, like newsletters and subscriptions, by allowing people to sign in for a trial and get more information about your product. This ad makes the process of collecting the email address easy.
If you are looking to grow your email list, then you are here at the right place. You can connect with this ad through your email services. You can add new contacts to one of your lists and enter them into an automatic workflow you have created.
How to Advertise on Facebook – Step by Step
There is some step by which you can advertise on Facebook. You have to follow the steps to run a successful business:
- Set you goals
- Set your target audience
- Set your schedule and budget
- Create your ads
- Turn fans into customers
- Create a Facebook campaign
- Make your proposal as straightforward as possible
- Set you goals
Firstly you have to choose your objectives to set a goal. Before doing everything, there is a mindset that you are following. Facebook offers some objectives for the ads:
- Brand awareness: You have to introduce your brand to new followers.
- Reach: Make your ads exciting and eye-catching so that more people will get you.
- Traffic: Use a specific web page, app, or Facebook messenger to drive traffic.
- Engagements: Make engagements as much as possible by your post or pages. Grab the audience towards yourself.
- App installs: Tell them about your app and ask them to install it.
- Video view: Make it possible for more and more people will watch your videos.
- Lead generation: There should be new flourishes for your sake.
- Messages: Cheer the people to contact you on your messenger.
- Conversations: let’s have a healthy conversation with the people about your brand and business using Facebook messenger.
You have to choose the campaign based on your objectives for this specific ad. There are two types of objectives one is conversion-oriented objectives and exposure objectives. For the 1st objective, you can pay for the action, but for the 2nd objective, you will pay for the impression.
- Set your target audience
For a successful account, you have to schedule the posts in advance, and the main point is always to post that content that will be friendly to your followers and keep in mind what kind of content they want to see.
The critical thing is who your target audience is. Where are they from? What is their interest?
Consistency is more important, so ensure your content is consistent and to the point. You can engage your followers by having a good conversation with them. Post daily and make an exciting post that will never bore your follower.
For a successful account, you must pay full attention to the quality of the content you post daily. Share or repost others’ content but with the permission of the creator. Stay active all the time. It will help you to grow your Instagram followers.
- Set your schedule and budget
The Facebook ad campaign is not free of cost. You have to decide how much cost you can afford. You can select a daily or lifetime budget, then schedule it by setting the start and the end dates if you want them in the future.
If your Facebook paid ads to run on schedules, it would be an efficient way to spend the budget. Your target audience is most likely on Facebook. You can select only to serve your ad, the schedule is fixed, and you have only a chance to make a budget schedule if you are creating a lifetime budget for the ads.
- Create your ads
If you can create beautiful ads for your business, you are a genius, chose the format you want, then add some text and images for your ad. There are different formats for the ads. It’s your choice to select the one that is appropriate to the ad objective because the format sometimes varies on the campaign.
Create a short animation for the ad. It will be more interesting than an image ad if you have an image turned into a video or a short animation. You can create a slideshow ad. Use a preview tool just to make your ad good. If you are happy and comfortable with your ad, it’s time to publish it.
- Turn fans into customers
If you have a loyal audience, convert them into customers, have a healthy conversation with them, encourage them about your brand and products, and get their trust .many small businesses have found success with carousel ads. These ads allow a selection of products at once.
You can use new ad options; formats are straightforward to convert fan pages into customers. If you gain the interest of an audience that is also loyal, it is not difficult to make your customers advertise your brand again and again. Ask them how they find this product.
If they are interested in the products and are active users of Facebook, they will love it to become your customer. You have to be consistence and maintain their trust.
- Create a Facebook campaign
If you want to create your first campaign, go to the ad section within your Meta business suite account and click on the creating ad button. You will see a screen with choosing a goal.
There are some categories of goals within Facebook ads:
- Automated ads
- Get more website visitors
- Boost a post
- Get more messages
- Promote your page
- Get more leads
You must consider your goals in business and what achievements you want to get with your Facebook ad and let the answers guide your decision.
The subjects you have selected do not matter. Communicating your objectives on Facebook is crucial so you will improve your ads to reach the goals. If you are selecting traffic, but your objective is looking for the websites, there is no guarantee that you will find your goals according to the objectives.
- Make your proposal as straightforward as possible.
Don’t submerge yourself in the Facebook ad, especially the potential one without information. Corporations should clearly understand the target audience and their services and products. Make your ad attractive and eye-catching for the customers.
For example. Suppose you are making an ad focusing on the online order’s target audience. In that case, you have to make it clear where, how, and at what time the delivery is made, how to pay for the delivery, what the restaurant customers have to choose and how to pay for the delivery with the other details cooperation. Make your proposal as straightforward as possible.
Facebook Ads Space
Many things have to keep in mind, but the Facebook space is the best strategy. You must follow the recommendations to create the best Facebook ads for your business.
Image ads
Design
- File type:JPG or PNG
- Ratio: 91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text
- Primary text:125 characters
- Headline:40 characters
- Description:30 characters
Technical
- Maximum file size:30 MB
- Minimum width:600 pixels
- Minimum height:600 pixels
Campaign objectives
All but video views
Video ads
Design
- File type: MP4, MOV, or GIF
- Ratio:4:5
- Video settings: 264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 Kbps+
- Resolution:At least 1080 x 1080 pixels
- Video captions: Optional but recommended
- Video sound: Optional but recommended
Text
- Primary text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical
- Video duration: 1 second to 241 minutes
- Maximum file size:4 GB
- Minimum width: 120 pixels
- Minimum height:120 pixels
Campaign objectives
All objectives besides catalog sales
Carousel ads
Design
- Image file type:JPG or PNG
- Video file type:MP4, MOV, or GIF
- Ratio:1:1
- Resolution:At least 1080 x 1080 pixels
Text
- Primary text: 125 characters
- Headline:40 characters
- Description: 20 characters
Technical
- Number of carousel cards: 2 to 10
- Image maximum file size:30 MB
- Video maximum file size:4 GB
- Video duration: 1 second to 240 minutes
Campaign objectives
Traffic, conversions, catalog sales, store traffic
Collection Ads
Design
- Image file type: JPG or PNG
- Video file typeMP4, MOV, or GIF
- Ratio:1:1
- Resolution: At least 1080 x 1080 pixels
Text
- Primary text: 125 characters
- Headline:40 characters
Technical
- Instant Experience:Required
- Image maximum file size:30 MB
- Video maximum file size: 4 GB
Facebook Advertisement Cost
Facebook ads are not free of cost. You have to pay for them, but it depends on the ads.
- Timing: ads cost is always affected by thy day month, even an hour
- Biding strategy: it depends on you. Chose the lowest cost or the highest one
- Ad placement: if you are creating an ad in a competition, it costs more
- Relevance of ad: ranking and quality of the Ad can raise the cost
- Target audience: If there is more audience, costs will be high
There is no minimum spend on Facebook, and don’t commit any setup costs. You can select the budget by yourself because it is a self-serve platform.
- Reach: $1.03
- Link click:$0.16
- Conversations: $0.25
- Impression: $0.98
- Lead generations:$0.67
Tips for running Facebook ads
- Be authentic
- Show ads across the channels
- Combine ad types to create a higher impact type
- Show images of people using your products
- Consider running click-to-messenger ads.
- Be authentic
Think about your image’s manner of speaking. Might it be said that you are entertaining? Clever? Corporate-y? The more credible your promotions are, the almost certain individuals will be to associate with them and look into your image, item, or administration.
- Show ads across the channels
Facebook Promotions Director allows you to run advertisements on any spending plan on Facebook, Instagram, and Crowd Organization. You can likewise show advertisements on unambiguous gadgets to target individuals given the gadgets they favor utilizing. Try not to restrict yourself to a solitary stage. Exploit Facebook’s various items by involving the All Situations highlight in your promotion sets to have your advertisements powerfully show up where your clients will probably invest energy.
- Combine ad types to create a higher impact type
Video Recordings are perfect for recounting your image story, while pictures can assist with showing various advantages of your item. Utilize a mix of various promotion configurations to test which reverberates with your crowd the most, then, at that point, put more cash into what’s working.
- Show images of people using your products
When individuals look at their feeds, they see photographs and recordings of loved ones. If you want to get them keen on your promotion, utilize innovation that shows individuals profiting from your item — like they see every day from their organization. To incorporate independent item shots or recordings of your item, use merry-go-round promotions to give individuals the choice to pick what they need to see.
- Consider running click-to-messenger ads.
Did you know that when somebody clicks a Facebook promotion, they can open up a visit in Courier with your business? You can run Facebook promotions with Courier advertisement positions, raise robotizations to answer client doubts, smooth out the purchasing system, and energize a deal.
Facebook strategy ideas
- Driving traffic from an active and engaged user base
- Generating brand awareness
- Targeting customers based on demographics, interests, and behaviors
- Driving traffic from an active and engaged user base
Facebook is where we interface with loved ones, and — however much we prefer not just to let it out — it’s darn habit-forming. FB allegedly has multiple billion dynamic month-to-month clients who invest more energy on Facebook than on contending interpersonal organizations.
Likewise, Facebook possesses Courier and Instagram, two other well-known portable applications available to Facebook sponsors through its publicizing stage. That is a tremendous dynamic, connected with traffic to head to your presentation page.
- Generating brand awareness
Huge and independent ventures frequently have a Facebook and Instagram business page for interfacing with their fans and clients via web-based entertainment.
When you utilize paid advertisements on Facebook and Instagram, you can select to have them come from your image’s social pages. This frequently brings about expanded brand openness and new supporters for your organization, which is one of the advantages of publicizing on friendly stages.
- Targeting customers based on demographics, interests, and behaviors
Facebook is intended to offer individual updates and data to your organization, for example, excursion photographs, new melodies you’ve found, and relationship situations.
Every one of the preferences and associations made on Facebook and Instagram makes nitty gritty client profiles publicists can take advantage of through designated advertisements. Facebook promoters can match their items and administration against an extensive rundown of clients’ inclinations, characteristics, and ways of behaving, increasing the probability of arriving at their optimal clients.
Are You Ready to take on the new Instagram Algorithm?
There are still numerous ways for brands to engage customers in the face of the shifting Instagram algorithm without relying just on advertisements.
This entails utilizing the platform’s most recent features and scheduling tools such as GramyFied to guarantee you’re always putting out fresh, timely material that boosts engagement. Instead of avoiding the Algorithm’s new rules, confront them front-on.
If you want to boost your Instagram presence and effectiveness but don’t know where to start? Our skilled staff specializes in successful digital solutions for businesses, allowing you to achieve the visibility and interaction you require on social media platforms. Contact us now!
FAQ’s
How much does it cost to put an ad up on Facebook?
- Reach: $1.03
- Link click:$0.16
- Conversations: $0.25
- Impression: $0.98
- Lead generations:$0.67
Summary
There are more than 35 million active users on Facebook. Many businesses and brands have seen positive results by joining this tool for daily operations. Facebook is a leading generation machine used to produce leads by over 7 million advertisers. You can reach your ideal customers and will know their interests and what type of content they want to see.
It will help you to create content that is helpful for your customer’s interests. Facebook is an advertising tool that will save you time and money. Facebook provides different ads; you can use them for your brand and business advertisements.
When someone clicks an ad, it means they want to make a purchase. Create a dedicated and beautiful ad that will grab more traffic. Many marketers use image ads to promote their business because this is best for the call to action (CTA). A variety of beauty brands are using images ad for promotion.
For a successful account, you have to schedule the posts in advance, and the main point is always to post that content that will be friendly to your followers and keep in mind what kind of content they want to see. Many things have to keep in mind, but the Facebook space is the best strategy. You must follow the recommendations to create the best Facebook ads for your business. Facebook ads enhance business engagements.
