Do you want to know the best time to post on Facebook? You’ve generated material your followers enjoy and hope to become famous on Facebook. You’re now ready to schedule on Facebook, but you can’t decide when you should do it. Then read on to find out the best time to post on Facebook and why the typical posting times may not be the best for you.
If you want to regularly acquire a high level of interaction with your content as a marketer or page owner on Facebook, you must pay great attention to the time you post your material.
This is because, unlike in the past, when content was an issue and users were occasionally shown the same content twice, there is currently more than enough content to be displayed in Facebook users’ Newsfeeds. A study found that the average user has over 1500 pieces of content to be shown at any given time, and if the user is highly active and has high engagement levels, this number can reach 15K.
Overall it is critical to choose the optimum time to post to Facebook to stand out from the crowd, reach more people, and boost Facebook’s organic reach. We would be happy to assist you in determining the optimum times to publish. We’ll show you how to figure out when to post information to your Facebook page so that it reaches, exposes, and engages the most people.
Why Does It Matter What Time I Post On Facebook?
Before we begin, it’s essential to understand why determining your best time frame for posting on Facebook is so important.
If you see that your Facebook posts have low engagement rates and poor organic reach, your timing may be to blame. Posting at your optimal periods increases organ reach since if you post during off-peak hours when your target audience isn’t active, your content may go to waste.
Assume your ideal posting time is 3 p.m. on a Friday. If you post at 9 a.m. that morning, your social media posts will appear in their News Feed even if they are not online. Then, by 3 p.m., other brands’ material has been posted, and Facebook’s algorithm has pushed yours to the bottom of the list.
Similarly, if you post material throughout the workweek, yet most of your social media users log in on the weekends, there is a complete scheduling mismatch.
The final line is that determining the best and worst days to post on Facebook could increase organic reach. Given that the typical Facebook post only reaches 5.2% of a brand’s audience, it’s wise to grab any assistance you can receive.
What is the Best Time to Post on Weekdays?
There is a strong association between posting time and Facebook interaction. A large-scale study was conducted, which examined the degrees of engagement obtained by material and the period in which it was uploaded. The best time to post on Facebook is approximately 9 a.m.
Peak performance should occur between 1 a.m. and 3 p.m. content uploaded around 1 a.m. receives the most shares, while content posted around 3 p.m. gets the most hits. Remember that this is merely a generic time and the exact timing changes based on the day of the week.
Monday – 8 a.m. to 11 a.m. and 1 p.m. to 2 p.m.
Monday’s ideal times to post on Facebook are 8 a.m. to 11 a.m. and 1 p.m. to 2 p.m. Monday appears to be the weekday with the lowest degree of participation. However, interaction on this day is substantially higher than over the weekend. People are likely less engaged since they rush to catch up on work after the weekend.
Tuesday – 9 a.m. to 11 a.m. and 1 p.m. to 4 p.m.
On Tuesday, the optimum times to post be 9 a.m. to 11 a.m. and 1 p.m. to 4 p.m. Peak hours are 10 a.m. to 11 a.m. and 1 p.m. to 3 p.m.
Wednesday – 9 a.m. to 5 p.m.
Regarding publishing on Facebook, Wednesday is thought to be the best day. This is because the level of involvement remains high most of the day.
As with the previous days, you can expect a high level of involvement starting at 9 a.m. The participation story remains strong until 5 p.m., making it the day with the longest engagement time.
Thursday – 8 a.m. to 6 p.m.
On Thursday, the optimum time to post on Facebook is between 8 a.m. and 6 p.m. The timeframe is pretty long, but Wednesday’s engagement isn’t as high. Nonetheless, this is an excellent day to provide a few updates. Schedule one or two updates between 10 a.m. and 3 p.m. as traffic is high this time.
Friday – 9 a.m. to 1 p.m.
If your material appeals to your audience, Friday is another day with a significantly extended duration of high interaction. The peak hour is generally from 9 a.m. to 1 p.m. The remainder of the day would give you a degree of involvement that was not comparable to this peak moment. However, do not post again after 10 p.m. on Friday until after 1 a.m. if you anticipate any participation.
Saturday and Sunday – Weekends
Saturday and Sunday are the worst days for Facebook posting. These are the days when you receive the least amount of engagement. In real life, people frequently take a break and do something enjoyable. As a result, they spend less time online.
However, posting on the weekend may be preferable if you have a page with few fans or one that doesn’t generate much activity. Because fewer people publish on weekends, your posts will stand out more and get more engagement.
How Do I Find My Best Time To Post On Facebook?
There are three fundamental methods for determining when to publish on Facebook:
- According to industry research
- Based on the success of your previous Facebook postings
- Based on our understanding of our users, customers, and fans
We will go through these strategies in further detail below.
According To Research, the Best Time to Publish On Facebook
If you’re not sure when to post on Facebook to have the most reach and interaction, check into industry data that looked at when Facebook business pages participating in the study got the most engagement with their posts.
You should know that the freshness of material is no longer essential in Facebook’s newsfeed algorithm, but it is still crucial. More importantly, we must be able to publish Facebook posts that create an interaction (comments, reactions, and shares) from our page followers.
Based on Our Own Facebook Page Data, the Best Time to Publish Facebook Posts
However, because even the industry study piece is based on averages, it is preferable to determine when you should publish to Facebook based on your individual Facebook page data.
On the Insights sub-page of the Facebook business page, Facebook will provide us with information to assist us in selecting when to publish our Facebook updates depending on the KPIs we consider most essential.
These reports are available on our Facebook page, and we can download the complete data to a spreadsheet. Based on the below process, you’ll have a decent sense of when to post on Facebook to get the most organic Facebook to reach and interact with.
- Open the Facebook page whose results you wish to examine.
- Click ‘Insights’ in the left column.
- There are several methods to see how we’re doing regarding reach and likes on any given day, but the best is to click on ‘Posts.’
- We can see when our Facebook page supporters are online the most frequently, which is valuable information for deciding when to publish.
- You can also see when the post was published, the targeting, organic and paid reach, and how many replies it received.
Based On the Knowledge of Our Target Group And Customers, The Best Time to Publish Facebook Posts
If we don’t currently have enough data to determine the optimal time to publish on Facebook, having a solid general view of our users’ and customers’ socio-demographic status can assist.
Consider if your primary target audience is college students or young adults, you might want to publish to your Facebook page in the afternoon and evening instead of early in the morning when they are either still sleeping or are more likely to be in class and less likely to interact with your postings.
If you want to reach out to parents, the morning or early afternoon hours may be the best times to do so because they are more prone to be online than later in the afternoon or evening.
Can you publish on Facebook at a specific time?
The optimum time to publish on Facebook will likely vary depending on the circumstances. Numerous studies have been conducted to determine the “optimal time to publish to Facebook, Twitter, Instagram, and practically every other social media marketing channel.” Buffer has even developed its studies based on the diverse outcomes obtained in each study.
According to a Buffer study, posting to Facebook should occur between 1 p.m. and 3 p.m. on weekdays or Saturdays. Thursdays and Fridays have an 18% greater engagement rate.
During the week and on Saturdays, the optimal time to post on Facebook is between 1 p.m. and 3 p.m.
In another study, Hubspot discovered that publishing on Facebook worked best on Thursdays and Fridays from 1 p.m. to 3 p.m.
Marketers can utilize the data from these studies to inform their efforts. Most studies indicate that no single ‘optimal time to publish,’ and each firm’s ideal time to post differs. Which region do your ideal customers live in? When are they most likely to visit websites? Would you be interested in sponsoring your post? Instead of looking for a universally appropriate time to post, we believe it would be more effective to focus on what time is optimal for your brand.
Other Factors Influencing Posting Schedules
Even if you identify a perfect moment to post your Facebook material, other aspects could impact the success of your campaign. Let’s take a look at a few.
You will find it more challenging to plan your postings if you want to reach a worldwide audience.
Even if you only aim for the US market, you still have to deal with several time zones.
This is among the reasons it is challenging to rely on Facebook research based on third-party data. Their target audience is different from yours. They should be viewed as recommendations rather than restrictions.
Frequency of Posting
You won’t get the results you want even if you publish at the right time and frequently enough. However, posting too often might alienate your followers or, worse still, cause them to stop following your brand.
It would be best if you thus struck the right balance. We advise using social media analytics software or tools to determine how many postings are appropriate to your target audience. If your following starts to dwindle, think about lowering your posting frequency.
Consistency is one of the secrets to high engagement, not just in post-scheduling but also in the caliber of the material.
Let’s start with the level of the content. Your readers can leave quickly if your pieces look to have been produced by several different authors. If you abruptly cease providing thoughtful advice to your followers after having them for a while, they will quit following you.
Consistency is essential when publishing the hours and days of the week. Your messages will become a part of people’s routines if they get used to reading them while having breakfast or driving to work in the morning, which is fantastic for business.
Types of Content
You should carefully consider content types as part of your social media strategy. It would help if you thought about producing various materials that fulfill different needs. You should put most of your effort into creating material to expand your audience. However, you’ll also need to offer content to drive traffic to your platforms.
This can be challenging, though, because of how Facebook’s algorithm functions. The algorithm is constructed to select material that keeps users on the website. Consequently, Facebook videos should be more successful at growing an audience than posting links to your content on other websites.
Bonus: 5 Tips to increase Facebook Engagement
The days and times when you publish your content affect user engagement. It is, however, not the only way to raise the number of likes, shares, and comments.
There are numerous tried-and-true methods for increasing Facebook audience engagement. Here are a few examples.
Expand Your Content
You can only talk about your products for so long as an entrepreneur. Your viewers will eventually become tired of seeing identical posts repeatedly.
That is one of the errors that firms make. They believe that social marketing exclusively refers to promoting goods and services. However, on Facebook, you have the choice of exploring all forms of material.
Instead of showing off your products, why not show off the people that work behind the scenes? You can also conduct live streams to get to know your community better.
You can run polls, hold Q&As, and share behind-the-scenes videos of your company. There are numerous ways to stimulate user interaction on Facebook.
Tasty’s posts, for example, do not just promote their films and products. They also provide questions that stimulate community participation.
That’s correct! A query regarding whether pineapples belong on pizza has received over 39,000 comments and over 2,400 shares. You, too, can achieve this level of involvement if you ask your community the right question.
You might also consider various interactive materials, such as online quizzes and giveaways.
Remember that anything that stimulates engagement while keeping users on the Facebook platform performs better.
Discover What Works For You.
If you’ve been posting on Facebook for a time, you’ll notice what types of postings your followers prefer. So, use this data to develop a better content plan.
You should promote content that receives positive feedback while gradually removing posts that consumers dislike.
This Fitbit post demonstrates that the brand focuses on providing self-care ideas and tricks while incorporating fun.
Shares, likes, and comments will let you know which ones are effective. You may also utilize social media analytics tools to determine which posts receive the most views and reactions.
Use Better Photos.
When creating Facebook posts, it’s usually a good idea to include high-quality photographs. You don’t need expensive camera equipment to take good images. Phone cameras are now so advanced that they can compete with mid-range cameras and lenses.
You will need unique ideas, creativity, and basic photo editing skills. Incorporating high-quality graphic content will result in sustained engagement.
While we’re at it, you should use original photos while posting content on Facebook. This will not only shield you from copyright difficulties but will also benefit your brand.
Communicate with your Followers
Learn how to repay the favor to receive the maximum interaction. What exactly do we mean by that? Try to react to as many comments and messages as you can.
If you want people to interact with your brand, you should answer their questions, recommendations, and concerns.
You can employ bots to react to frequently requested questions in direct messages. When your followers send you a letter, auto-replies ensure they don’t feel left out.
Include a Call To Action.
After reading your content, you may have to persuade individuals to take action. It doesn’t have to be overt; you can be subtle. For example, asking a controversial question will compel people to write a remark to express their thoughts.
But there’s nothing wrong with urging folks to tag people who would benefit from reading your post or from liking it if they agree with you.
If you own an e-commerce site, you may include a link to your product pages and nudge your audience to visit your site. If they enjoy what they see, some of them may post a comment on your goods. All of these will contribute to improving your engagement rates.
The response depends on the situation. While you may want to post during the periods mentioned above, it is recommended that you check your page’s Insight to see if your peak performance periods coincide with it. If not, you will have to test and compare to determine the best time for your postings because the peculiarities of your page and audience may cause your own best posting times to differ from the above.
You should always consider the time zone and target audience while making social media strategy decisions.
What should your Facebook posting schedule look like?
The timing of your Facebook posts is far more essential than the frequency with which you post. Maintain consistency. Gramyfied Content Scheduler can help you plan your Facebook updates. This makes it much easier to use the same—or similar—content across many platforms.
In terms of those other platforms, see this post for a comprehensive list of the optimum times to post on LinkedIn, Instagram, Twitter, and others.
Want to learn more? Contact us now!